The Agent CRM that
fills itself in.
Every other CRM is a database your reps feed by hand. HUB runs the other way round — AI agents keep the data, the records think for themselves, and your team stops doing data entry for the first time in their careers.
It fills itself in
Every call, email and meeting is captured and written to the record on its own — your team stops doing data entry for the first time in their careers.
It thinks for itself
Each account keeps its own summary, risk and next best action current — so your closer opens a briefing, not a blank form.
Your CRM is where deals go to be forgotten.
Reps burn hours a week typing in things they already know, into fields nobody reads. The data is stale the moment it lands, managers forecast off fiction, and the one job a CRM actually has — remembering everything about a customer — is the thing it does worst, because remembering depends on a tired human deciding to type it in.
HUB takes the human out of the data-entry loop completely. The record is current because nobody had to keep it that way.
Six jobs your CRM should do on its own — and finally does.
Strip away the category noise and HUB is simple to describe: it does the work the old CRM left to a tired human. Six things, running quietly under every record, every day — no toggles to find, no reports to build.
The record is a teammate, not a form.
Open any contact and the AI layer is already at work — reading the relationship, not just storing it.
Four jobs run under every card at once. It briefs you on where things stand, enriches itself from the outside world, flags the deals quietly going cold, and turns promises made over email into tasks — all feeding one record in real time. Nothing here was typed by a human: you open the card and read what it already knows, then spend your time on the conversation instead of the keyboard.
The same engine becomes whatever you sell.
Most CRMs hand you Contacts, Companies and Deals and stop there. HUB lets you reshape the record itself — its objects, fields and relationships — to match how your industry actually works. No code, no migration: change it in Settings and it takes effect at once.
Properties, Portfolios, Patients — or Subscriptions, Courses, Fleets. If your business has an object, HUB can hold it.
It moves deals forward — and tells you the one that's stuck.
HUB reads the pipeline the way a sales manager wishes they had time to. Stage totals stay live as deals advance, and the moment one stops moving, it surfaces the deal — and the move that gets it going again.
- Stage totals stay live as deals advance — your forecast updates itself, deal by deal, with nobody refreshing a report.
- The moment a deal stops moving, HUB surfaces it — how many days it has been stuck, and why it matters now.
- The next best action is already attached — the specific move to unstick it, drawn from what the record already knows.
- Risk comes to you, not the other way round — you stop combing the board for the one deal about to go cold.
the pipeline
watches itself
Everything up to the close runs itself. The close is yours.
From the first touch to the moment it's ready for a person, HUB does the remembering, the research and the nudging on its own. It captures every call, email and visit; enriches the record from the outside world; writes the brief and the next best action; and surfaces the deals quietly going cold — so nothing slips while no one is looking. Then it hands a fully briefed deal to your closer. The agents prepare; the human decides — HUB never closes the deal itself.
HUB doesn't keep a customer in a row. It remembers the whole web.
Every person, deal, call, email and promise — tied to one another and to the account they belong to. Where a spreadsheet forgets the connections, HUB is built out of them: ask about a client and the entire relationship comes back at once, not one field at a time.
Six kinds of memory, one source of truth — kept current without a human touching it.
Most CRMs added AI. HUB was built out of it.
The CRMs you know were designed in the 2000s and 2010s for humans to type into. AI arrived later and had to fit the old shape. An AI-native system starts from the opposite assumption — the machine keeps the data, the human reads it. Here is the same job, done both ways.
Open-source movers like Twenty and AI-first tools like Attio are validating the same shift. HUB takes it further by wiring the data layer to a voice, an agent and an inbound front door.
The numbers behind the busywork.
We pulled the public research on what manual data entry actually costs a sales team. None of it is flattering - and all of it is the gap HUB is built to close.
A record starts dying the moment a human stops touching it.
Left alone, a B2B database decays about 2.1% every month — people change roles, companies and numbers faster than anyone can keep up. Manual hygiene never closes the gap. HUB re-checks and re-enriches each record on its own, so accuracy holds flat where hand-kept data quietly slides.
Every call, every visit, every run — kept in one memory.
HUB is the Keeper — the shared record the whole crew works from. Every call Halo makes, every research run FLUX finishes, every visitor AXIS qualifies lands here, tied to the right account, on its own. Not another inbox to maintain: one clean source of truth the rest of the crew reads from, and the memory that makes their work add up over time.
What enterprise teams actually ask
Moving your system of record is a serious decision. Here's where we stand on ownership, security and disruption — the questions that decide it.
Talk to us
Stop maintaining your CRM. Start getting briefed by it.
See HUB running on a slice of your own data — most teams are live in under a month. Or meet the next specialist on the crew.